Beauty

The Return of the 90s Makeup Look and How to Wear It Now

4 viewsThe Velvet News

The 1990s makeup aesthetic, matte skin, dark lip liner, and frosted shadows, is back in a modern form that borrows selectively while updating what dated the original look.

The Return of the 90s Makeup Look and How to Wear It Now

Fashion and beauty cycles have reliably mined the 1990s aesthetic for the past several years, with varying degrees of literalness. The era's makeup looks are currently being reinterpreted with enough contemporary modification to feel like homage rather than Halloween costume.

What Is Worth Keeping From the Original

The dark-lip-liner-with-lighter-lip combination is the defining 1990s beauty signature and the one that contemporary interpreters have handled most thoughtfully. In its original iteration, the contrast was stark: very dark liner with a lighter nude or frosted gloss in the center. The contemporary version softens this significantly: a liner one shade deeper than the lipstick, blended rather than drawn, creates the defined-lip shape that reads as a nod to the era without the starkness that dates the original look.

The matte skin aesthetic has similarly been updated. Where 1990s matte involved significant powder and often resulted in a flat, aging effect, the contemporary interpretation uses formula-based matte products that control shine without the textured, cakey appearance associated with heavy powder use.

The Elements to Modernize

The thin brow of the 1990s is the one element that contemporary beauty has consistently left in its era. The current brow ideal remains fuller and more natural. Instead, the approach is to soften and define existing brows rather than reshape them. The frosted eye shadow works better as a single element, a diffused highlighting shade on the lid center, than as the literal shimmery shadow sweep of the original.